Photographer

2015 – PRESENT

Photography has been a passion of mine for a decade and has since turned into a side business for me. It has always been my favorite way to express myself and showcase the happiness among my clients. I am a portrait photographer who focuses on lifestyle and editorial photoshoots for myself and others. 

Media Buyer

September 2022 – PRESENT

I currently work for BarkleyOKRP Advertising as a lead media buyer collaborating with a variety of clients and internal teams to create personalized strategies to reach our goals and KPIs. I create and run paid media campaigns and use reporting and analytics to present strategic optimizations to the client based on brand expectations. During this role I have run 20+ campaigns simultaneously for a single client while successfully managing the rest of my client load and their mix of media campaigns on many different social and programatic platforms. I am fully immersed in the campaign planning process and work directly with both the planning and strategy departments to create full-funnel media approaches unique to each client. I routinely collaborate with our analytics team to create custom reporting dashboards and stay consistent on a weekly, monthly, or quarterly cadence to deliver reports presented to clients based on their specific needs.

Social Media Coordinator

April 2021 – September 2022

I worked for Genesis Health Clubs, a privately owned and operated gym with 50+ locations in 6 states at the time of my employment. I started working as a photographer, videographer, and social media coordinator. I grew my skill set in data analysis, discovering trends, and paid advertisement to become their in-house media buyer in charge of conceptualizing, creating, and executing all content for the company on Meta, Tik Tok, and Pinterest. I ran all advertising across social platforms focused on positive ROI and presented my work to senior executive members while managing social media pages for the Genesis corporate office and all locations.

Graphic Design Assistant

July 2018 – July 2020

During the last two years of college, I worked as the graphic design assistant for Shocker Printing Solutions at Wichita State University. My usual workday consisted of creating staff business cards and stationery and designing event flyers, posters, and other commissioned work. During the summer of 2019, I was able to head the rebranding of our entire department including choosing a new name, logo, and brand for our print shop.

Social Media Management

January 2018 – May 2019

During this time in my sorority, I was in charge of all forms of social media and oversaw the social media team. I created planned posts and the posting schedule. I also worked with the executive board to develop marketing strategies and campaigns to promote Alpha Phi events through social media and events around campus. In 2018 my sorority won the National Excellence in Social Media and Marketing award due to the changes and ideas I implemented while managing our accounts.

Membership Marketing Chair

 January 2017 – December 2017 

Throughout my time in my sorority, Alpha Phi, I was able to gain real-world experience by holding many different positions. Being the Target Membership Marketing chair, I was a part of the recruitment team and worked closely with them and the marketing team to create social media campaigns directed towards the type of members and audience we wanted in order to enhance our community.